Do Marketing.
Get Rich.

You've built something good. Maybe even great. You know it works. The people who use it love it. But you look at the numbers and think: why isn't this bigger?

Here's the uncomfortable truth most founders avoid: your product is probably fine. The gap between where you are and where you want to be isn't a product gap. It's a customer gap.

The only difference between your product and a multi-million dollar business is a systematic, scalable customer acquisition engine.

Also known as...

Marketing.

Not growth hacking. Not viral loops. Not some secret playbook that only well-funded startups have access to. Just marketing. Telling the right people about your product in the right way at the right time.

Marketing is not that complicated

We've made it complicated. We've wrapped it in jargon and frameworks and funnels and flywheels until it feels like you need an MBA to send an email.

You don't.

Marketing is finding people who have the problem your product solves, and making them aware that a solution exists. That's the whole game. Everything else — the tactics, the channels, the tools — is just details.

Write something that resonates with the people you're trying to reach. Put it where they'll see it. Do it consistently. Improve over time. That's marketing.

The founders who build big businesses aren't marketing geniuses. They're just willing to do it. Day after day. While everyone else is tinkering with the product, they're out there getting customers.

You're closer than you think

Most people overestimate the distance between where they are and where they want to be. They think they need a complete overhaul. A new strategy. A bigger team. More funding. More time.

But the reality is that most businesses are just one or two marketing wins away from a completely different trajectory.

You could be 10 blog posts, one ad campaign, or a repositioning away from scaling your business to enough revenue to become a millionaire.

So what are you waiting for?

Every day you spend only building and not marketing is a day your best potential customers don't know you exist. They're out there right now, searching for a solution, settling for your competitor, or just living with the problem — because they've never heard of you.

Your product is ready. It's been ready. The thing standing between you and the business you want isn't another feature. It's not a redesign. It's not a pivot.

It's marketing. Do it, and get rich.